"Parents located in North London seeks an extraordinary and experienced educator to guide their most junior child on his early path to growing into an British gentleman."
Upon seeing this post, you might easily skip the wording "beginning" as just an expression.
However, it might be the most significant part of this unique position posting, as it attempts to recruit a tutor for a one-year-old.
Hundreds of submissions have since been submitted since the unidentified family advertised their request for the £180k-a-year tutor, who needs to be "an exceptional individual".
Over the last few weeks, the post has gained attention across the media, with numerous questioning why?
Innovative Idea
A tutoring expert, chief executive of an education consultancy, which is assisting the family in their quest, explained that notwithstanding early doubt, he found the concept "visionary", and "innovative".
When he met the family, he mentioned they recognized the atypical character of their demand, and how early in age their son is.
However, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had postponed until their older child was five, and by that age "cultural influence had by then become established".
What exactly does the family indicate by "cultural leaning"?
It's "everything", Adam replied. "The way you eat, the manner you speak".
He stated the older sibling had picked up "very nuanced, body language" from the family, and had adopted their cultural norms. The family informed the consultant they wished to avoid the same situation to happen again with their infant.
The strategy: To bring in a British tutor, who must speak with RP, to shape the baby from day one.
Natural Absorption
"Much of the education at the start here is kind of acquired indirectly," explained the CEO.
It's by means of this osmosis that the family are hoping the child will pick up the UK customs they aim to instil.
He said the tutor must be an individual who studied at "the appropriate educational institutions – the same kinds of schools as the family aspire to send their son to".
"The instructor must be the suitable individual, they'll be carrying out things they may not realize they're doing, just naturally," he said.
Money No Object
The family told Adam the successful candidate should ideally also have knowledge of or enthusiasm in riding, alpine skiing, the arts and musical activities so as to inspire the child in a wide range of passions.
More than that though, he explained the family wanted the tutor to register the child on a range of lessons so the child would be "equestrian training and picking up an tool by the time they are around three years old".
In the family's minds, helping their son develop into a "UK sophisticate" will result in success and create opportunities.
"Taking into account the advantages and disadvantages of that, because it's certainly a social class indicator," he comments.
Yet, in spite of all this tutelage in "English culture", might the child adopt what is termed cultural influence from the multicultural family he lives with regardless?
"Absolutely", said Adam. "They understand this may not work, but they've merely embraced the view of, 'let's give it a go and we'll proceed as soon as we can', because the price of it is not a concern," he said.
Impractical
A number of in the education sector who have similar concerns.
An education leader, CEO and founder of Blue Education, who provides private tutors, wrote that "the development of embracing two identities, or indeed, becoming oneself, is something that must be grown into, not manufactured."
He explained that he had moved from the Far East to the United Kingdom at the age of seven, and had been educated experiencing and practicing both cultures. He continued to be educated at a prestigious UK institution.
"The idea that an individual can function as a representation of UK identity, a person who can in some way transplant the characteristics of a English gentleman to a infant child, seems to me optimistic and unrealistic," he wrote.
"Based on my background, employing a quintessentially British tutor from infancy will does not automatically produce the result they desire.
"I never had that kind of mentor, and yet I have been lucky enough to live several of the opportunities they hope for their son."
He added: "The reality is, cultural identity cannot be forced from the external environment; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Certainly, UK identity is something the CEO believes can be taught – and commercialized.
"I think the situation that the international society views us in this regard is something that we should be cherishing|valuing|appreciating
